nutrition made simple
Your body uses fuel while you exercise, and replacing it improves both the session and the recovery. The fuel is simple. The packaging is simple. Making it affordable is where we can help.
Why
Take the emotion out of what is a purely mechanical process.
Fuel any session where you are out for more than an hour — it is a daily routine, not a race-day novelty. The fuel itself is simple: carbs, electrolytes, water, and whatever flavouring gets it down.
Your body is unique. To fuel it efficiently you need a feel for how it operates, found through trial and error. There is enormous variation even among professionals — they have all worked out what suits them.
You can do all of this yourself. We have just done the work to make it convenient and affordable — and put it in proper glass jars.
The fuel
Sugar, salt, water.
Glass jars, gold lids. You bring the water.
Sugar
maltodextrin + fructose 2:1 · unflavoured
Salt
sodium, potassium, magnesium glycinate · unflavoured
Card · Instant EFT · SnapScan — via PayFast
Every product comes in a clear glass jar with a gold lid. A small label, nothing else. No plastic, no filler, no noise — just what is inside.
Michael Lord — former world champion, current school-run specialist.
2015 ITU Junior Cross Triathlon World Champion · 7× U23 Xterra African Champion · Provincial and national titles across endurance sport