nutrition made simple

Take the emotion out of what is a purely mechanical process.

Your body uses fuel while exercising, replacing that fuel during the session improves both the session and your recovery. For best results, you should be fueling every single training session sufficiently - fueling is a daily routine.

The fuel itself is simple - carbs, electrolytes, water and whatever flavoring is needed to get it down.

All that is needed is for this process to be affordable - that's where we come in.

Your body

Your body is unique.

In order to fuel it efficiently, you need to develop a feel for how it operates through trial and error. Instead of forcing yourself to stick to some number your favorite pro uses, you need to figure out what works for you - there is massive variation among professionals (they all have their own bodies and have figured out what works for them).

What's in it

Carbs

our Sugar

maltodextrin + fructose 2:1 · unflavoured

You can use literally any carbs to fuel. The benefit of simple sugars is convenience and absorption (the quicker you can absorb the quicker you can recover, these sugars make use of dual intestinal transporters allowing your body to absorb more carbs per hour, the predominant sugar being maltodextrin as it is easier on your stomach than fructose).

Electrolytes

our Salt

sodium, potassium, magnesium glycinate · unflavoured

Electrolytes (salts) help you hold onto the water your body needs to absorb the carbs. A variety of salts contribute to doing this effectively. We've used the fancy magnesium (glycinate) as it absorbs better and means you don't have to buy extra supplements. The salts can clump together if you get any moisture, keep mixing to ensure you're getting them all in.

As with everything, you can do all this yourself, we've just done the work to make it convenient for you.

Developed by Michael Lord

Never-was has-been, currently juggling training with life, wife and kids.

  • 2015 ITU Junior Cross Triathlon World Champion
  • 7× U23 Xterra African Champion
  • 23 years racing experience

Order

Sugar, salt, water.

You bring the water.

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